It’s probably no surprise but in this connected era most consumers have done some homework as part of the buying process. Let’s call them the informed consumer. So as a small business owner how can you get your slice of the pie? We suggest don’t buck industry trends. Today brands and marketers are increasingly placing a strong emphasis on content marketing.
What is content marketing ?
It’s consistently developing relevant, valuable and useful information or content for your target audience that will keep them engaged throughout the buying cycle. And, after the purchase one needs to foster long term relationships while building new connections.
Where to start?
Dealing with today’s informed consumer requires a different approach from the standard advertising methods of yesterday. Content marketing can take a number of different forms including customer success stories, articles, emails, SMS, newsletters, blogs, reports, webinars, live events etc.
Whatever the approach, follow these guidelines:
Before you jump into this approach you need to develop an overall marketing strategy taking into account resources, dissemination strategy and monitoring methods.
If you need assistance with your marketing plan we have knowledgeable professionals ready to provide the level of service desired. Just contact us at cloudnmobility.com
What is content marketing ?
It’s consistently developing relevant, valuable and useful information or content for your target audience that will keep them engaged throughout the buying cycle. And, after the purchase one needs to foster long term relationships while building new connections.
Where to start?
Dealing with today’s informed consumer requires a different approach from the standard advertising methods of yesterday. Content marketing can take a number of different forms including customer success stories, articles, emails, SMS, newsletters, blogs, reports, webinars, live events etc.
Whatever the approach, follow these guidelines:
- If you’re an expert, or very knowledgeable in your field, let your customers know it
- Provide relevant information for your current and potential customers
- Engage your customers in a personal way
- Educate, help and foster trusting relationships
Before you jump into this approach you need to develop an overall marketing strategy taking into account resources, dissemination strategy and monitoring methods.
If you need assistance with your marketing plan we have knowledgeable professionals ready to provide the level of service desired. Just contact us at cloudnmobility.com
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