It’s probably no surprise but in this connected era most consumers have done some homework as part of the buying process. Let’s call them the informed consumer. So as a small business owner how can you get your slice of the pie? We suggest don’t buck industry trends. Today brands and marketers are increasingly placing a strong emphasis on content marketing.

What is content marketing ?

It’s consistently developing relevant, valuable and useful information or content for your target audience that will keep them engaged throughout the buying cycle. And, after the purchase one needs to foster long term relationships while building new connections.

Where to start?

Dealing with today’s informed consumer requires a different approach from the standard advertising methods of yesterday. Content marketing can take a number of different forms including customer success stories, articles, emails, SMS, newsletters, blogs, reports, webinars, live events etc.

Whatever the approach, follow these guidelines:

• If you’re an expert, or very knowledgeable in your field, let your customers know it
• Provide relevant information for your current and potential customers
• Engage your customers in a personal way
• Educate, help and foster trusting relationships

Before you jump into this approach you need to develop an overall marketing strategy taking into account resources, dissemination strategy and monitoring methods.

If you need assistance with your marketing plan we have knowledgeable professionals ready to provide the level of service desired. Just contact us at cloudnmobility.com

Microsoft has made it very clear; mobile first, cloud first. And, with the recent Apple/IBM announcement the importance of mobility can’t be ignored. So, has your business adopted mobility yet?

Implementing an integrated mobility solution can yield benefits that span the entire company impacting the organization and roles of resources within the business. Opportunity for leveraging the existing infrastructure to maximize business potential is evident. Just be sure to understand your business requirements. While implementing mobility has its challenges, smart businesses will see how instituting a mobile strategy can free their workforce to create value in many innovative ways.

Some of the benefits include:

• Improvement in service delivery
• Increased customer satisfaction
• Secure management of mobile resources
• Better mobile experience for employees
• Greater collaboration among employees
• Productivity improvement
• Competitive advantage

By implementing the right applications, devices and business processes, benefits like those identified above can be achieved.

Getting Started:

Develop a plan:
Set realistic goals and look for specific ways mobile solutions might boost your bottom line.  Perhaps increased collaboration (one of the biggest benefits of mobility) would lead to better and faster results.

Security:
Develop a BYOD policy. When employees access your business network via mobile devices a multi-level security strategy is essential. All mobile devices accessing the company network should be password protected, encrypted and you may want to include multi-factor authentication. Educate employees about what type of data should be stored on their devices should their device be lost or stolen.

Accessibility:
Make sure your employees have seamless access to remote data when they need it. Remotely storing your data in the cloud lets employees access data from multiple devices 24x7.


If you need a little help we partner with experienced providers who have the knowledge and experience to get you going. Just contact us at CloudnMobility.com

Just about everybody in the business community has heard about the cloud. While government and large corporations have made commitments to this new movement, small businesses have been slow to adopt the cloud. As with any new technology there are many questions and areas of concern for the small business owner to wrestle with. Naturally the promise of providing customers a better user experience and saving a little money along the way sounds good. However, how to go about the move has left many business owners seeking advice. Without the resources of large companies the typical approach usually involves a little research, asking friends and talking with other business owners.

We have a better way!

To help the business owner understand the benefits and pitfalls of adopting this new technology we’ve established a service to help small business owners migrate to the cloud.

How we do it!

We have a growing network of experienced professionals who personally meet with clients (when possible) to understand their business and identify areas where utilization of current technology can increase revenue, reduce expenses and boost profit. To provide requested business services we partner with many high quality companies and carefully screened select professionals.

Key to this approach is the business owner has one individual to call for questions and/or coordinate service.

If you need more information about our company or services we offer, visit our website at www.cloudnmobility.com.