The fact is mobile technology is a global phenomenon. Google recently confirmed mobile search has surpassed desktop search. And, as Google announced last April, websites that are not mobile-friendly may see a significant decrease in mobile traffic from Google search.
If you’re upgrading your existing website, your current webmaster should be able to help. Should you need to build a new mobile-friendly or responsive website, just remember the tips to building a website offered in our previous June 2015 blog.
It’s widely reported that about half of mobile phone users in the U.S. use mobile devices to perform local searches and most of those local searches convert to purchases. You may have even observed some of your customers comparison shopping. Isn’t it time you get on the bandwagon?
A good way to start is to develop an overall mobile strategy if you don’t already have one. There have been a number of recent good articles (i.e., one from SearchEngineLand.com) on developing an effective mobile-local strategy to acquire and keep your mobile customers.